These days, the name of the game is data. Access to data. Analysis of that data. Actionable intelligence from that analysis. Without a good engine, businesses lose out on opportunities and put themselves at risk.
Our Peek feature is AKUDA Labs, a company that extracts clean, actionable data from unstructured data and provides deep insights companies can use to make more informed decisions. We’ll explain more about just what that means. For now, all you need to know is that we help them crunch more data over 500 times faster than before.
Big Data, Big Needs
Big Data is being collected everywhere, and it’s only getting bigger. Social media sites. Online reviews and ratings. Forums and blogs. Chats and surveys. Even call centers. All of this combines into a messy, unstructured source of data businesses would love to use but could never do on their own. That’s where AKUDA Labs comes in.
AKUDA blends sophisticated technology with internal and external data and advanced contextual analysis to provide tailored business solutions that turn all that Big Data into valuable insight. This gives businesses real-time intelligence they can use to immediately capitalize on opportunities, mitigate risk, and better prepare for the future.
The true power of AKUDA is not just in its hard-number data. The powerful Pulsar platform can analyze the emotions, attitudes, interests and buying intentions of customers and potential customers. With its highly efficient data engine, AKUDA is in the unique position of being able to provide enterprise-level insight for a fraction of the cost of traditional number crunchers.
AKUDA dives even deeper into the remarkable insights that can be found within social media. Its affiliate company, ListenLogic, offers comprehensive social listening powered by the AKUDA data platform. ListenLogic integrates and analyzes all forms of textual messages and transaction data, combining data science, behavioral modeling and client-specific processes.
There’s a lot of information out there, information that paints a full picture of how people act, feel, and think about a brand. According to IDC, 90% of all digital data is unstructured. With AKUDA, you’ll not only have access to that valuable information, you’ll be able to make sense of it in a way that gives you actionable insights for make your business better now and for the years to come. It’s the closest you can get to seeing the future.